How to promote a paywalled newsletter for free

Published on Medium/Better Marketing on 24th June 2020:

At the end of May, I launched a reader-funded newsletter on personal finance called Money Talk.

This is the first time I’ve written about personal finance in over a decade as a journalist and the first time I’ve been involved in an editorial newsletter, that is, a newsletter that’s designed to be the product rather than to promote one.

Since then, I’ve been busy “marketing” my new product. Mainly to the internet, but also to people I know who might find it useful. It’s a steep learning curve because I didn’t have any existing and relevant networks I could reach out to.

Read more at Medium/Better Marketing

When lockdown lifts, don’t expect Brits to be booking holidays

Published on Huffpost on 16th May 2020:

After 50 days under lockdown, the UK government finally announced an easement of the restrictions that came into place in March.

Goaded by the recent spell of pleasant weather, thoughts have invariably turned to the summer holidays.

I’m going to pop your bubble now – the British public won’t be rushing to book a holiday just yet. At least they shouldn’t if they don’t have deep pockets.

Read more at Huffpost

Savvy entrepreneur, 24, claims she makes £10,000 a MONTH working 30 hours a week from home as a virtual assistant – and reveals how YOU can do it too

Published on MailOnline on 11th May 2020:

More than half of UK adults are now being paid from the government coffers with thousands of businesses buckling under the pressure of the coronavirus pandemic.

But for one savvy 24-year-old, business is booming – and she’s set to make six figures this year.

Jemma Broadstock, from Derbyshire, works as a virtual assistant (VA) helping charities and small business owners such as therapists, business coaches, bloggers, distribution companies and beauty salon owners with tasks that they just don’t have time to do.

Read more at MailOnline