Published on Medium/Better Marketing on 24th June 2020:
At the end of May, I launched a reader-funded newsletter on personal finance called Money Talk.
This is the first time I’ve written about personal finance in over a decade as a journalist and the first time I’ve been involved in an editorial newsletter, that is, a newsletter that’s designed to be the product rather than to promote one.
Since then, I’ve been busy “marketing” my new product. Mainly to the internet, but also to people I know who might find it useful. It’s a steep learning curve because I didn’t have any existing and relevant networks I could reach out to.