World’s 50 Best Restaurants are revealed tonight but should you care?

Published on Yahoo Lifestyle UK & Ireland on 28th April 2014:

Best restaurant in the world

Each and every year since the inaugural list was published in Restaurant Magazine in 2002, chefs, journalists and gourmands wait in hot anticipation for the announcement of the World’s 50 Best Restaurants. From a lonely feature in a, perhaps, little known trade magazine in the hospitality industry, the awards have grown to be something well regarded and highly commercialised across the world.

Last year saw the launch of Latin America’s 50 Best Restaurants and the year before that was the first Asia’s 50 Best Restaurants. It’s a beast of a list that has grown and grown and with it drew criticisms.

The first is of course, does anyone outside of the restaurant industry care?

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Want to be first with the World’s 50 Best Restaurants? Forget the ceremony: check Twitter

Published on Spear’s WMS on 3rd May 2013:

As the chatter quietens down and lights dim inside the Guildhall ready for the countdown of the World’s 50 Best Restaurants, a flurry of activity restarts.

The results had been leaked. ‘It’s all over the internet,’ screams Twitter.

How silly are we to be sitting down, waiting eagerly to see if Noma had been toppled?

‘Can everyone switch off their phone please?’ came the announcement. I guess the organisers knew too.

Awkward.

But still, there’s a slim chance that the results were fake. As the countdown begins, it was obvious — we’re all trapped here for the next hour listening to what we already knew. The Spanish have taken the crown: El Celler de Can Roca is number one.

Christ, this is tedious. Especially as the champagne had been ditched at the reception; the thirst is coming on strong.

Even more annoying, perhaps, was the prospect of having to file a story overnight because, apparently, only three media outlets in the world have been given access to the results before the event. So much for embargoes, eh?

But then it struck me. Something that was even more annoying than losing sleep. Knowing the results doesn’t mean that the event was any less of a celebration — of achievements, creativity, hospitality, innovation, etc. The list goes on.

Because if you, like me and like them, have worked inside a kitchen, you know hard work doesn’t even begin to describe it. Sure, if the results were just posted on Twitter each year, we probably wouldn’t have to needlessly sit there while Mark Durden-Smith whittled down the numbers until we get to number one but actually, for everyone on the list, this was their 15 minutes.

So shush, Twitter, let them have their moment of glory and savour their spot in restaurant history.

Celebrity chef pop ups? No thanks, I’d rather spend my money on the real thing

Published on Yahoo Lifestyle UK & Ireland on 1st May 2013:

Best restaurant in the world

Have you noticed a sudden influx of international chefs to London recently? And that visiting chef pop-ups of the Michelin-starred variety are popping up everywhere?

Well, as you’ll have probably gathered, they are in town for the World’s 50 Best Restaurants Awards. The highly regarded award, now in its 11th year, draws some of the world’s best chefs to the city. With their arrival however, came the slew of pop-ups.

Why not showcase their skills? After all, they are already in town.

Indeed many of these chefs are worth seeing in action, not only for their food, the demonstration of skills but also for the local knowledge that they can share. For the average person, it’s a great insight into some of the world’s best chefs, their food and their restaurants.

Read more at Yahoo!